What’s the difference between an OK place to work and a great place to work? Workplace culture!
What it is
‘Workplace culture’ is a shared set of values, beliefs and attitudes that guide your organisation. It impacts the type of candidates you attract and retain, and can affect the way potential and existing clients/customers feel about doing business with you. A culture naturally forms within every organisation and this can happen either organically or deliberately. Since it’s going to affect employee morale and the way your company is perceived (which both ultimately affect the company’s bottom line!), it makes good sense to create your culture deliberately to produce the types of attitudes, behaviours and outcomes you want to encourage.
A rewarding work environment is very much the result of well-considered incremental changes (both from the top-down and the bottom-up), and is team effort – consultation, contribution and communication will all be key to your success (or otherwise).
There’s a raft of benefits to a strong and positive workplace culture – here’s just a few.
Check out these resources for ideas and inspiration to help you develop a plan.
Keep it up!
Be prepared to commit. Don’t go into this exercise half-heartedly and thinking the process will be ‘once and done’. Your culture will evolve over time alongside your organisational priorities and as team members come and go, so keep monitoring to ensure that what you've put in place is still fit for purpose and producing the results you want. The goal is to create momentum in a positive direction, then keep it going!
“There’s no magic formula for great company culture. The key is just to treat your staff how you would like to be treated.”
- Richard Branson